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Submissions from 2022

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Efficiency and Book-to-Market Ratios of U.S. Pharmaceutical Firms, Shaowen Hua, Pingjun Jiang, and Gary P. Schneider

Submissions from 2021

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Exploring cultural influences on mobile marketing acceptance, Meghan E. Pierce and Pingjun Jiang

Submissions from 2019

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Incorporating Photovoice in the Marketing Curriculum to Increase Cultural Competence, Meghan E. Pierce and Jaime Longo

Submissions from 2018

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Asking a doctor versus referring to the Internet: A comparison study on consumers’ reactions to DTC (direct-to-consumer) prescription drug advertising, Pingjun Jiang

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Exploring the Price Efficiency within Automotive Markets - An Application of Data Envelopment Analysis, Pingjun Jiang

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Understanding the efficiency of keywords in search engine marketing - a comparison study using data envelopment analysis, Pingjun Jiang

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Does language homophily affect migrant consumers’ service usage intentions?, Todd Pezzuti, Meghan E. Pierce, and James M. Leonhardt

Submissions from 2016

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Cultural influences on expectations and evaluations of service quality in emerging markets, Rodrigo Guesalaga, Meghan E. Pierce, and Daiane Scaraboto

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Solving Complex Problems: Enduring Solutions through Social Entrepreneurship, Community Action, and Social Marketing, Anne Hamby, Meghan Pierce, and David Brinberg

Submissions from 2015

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Responses to customized products: the consumers’ behavioral intentions, Pingjun Jiang, Siva K. Balasubramanian, and Zarrel V. Lambert

Submissions from 2014

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Consumers' value perceptions of e-customization – a model incorporating information framing and product type, Pingjun Jiang, Siva K. Balasubramanian, and Zarrel V. Lambert

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An Exploratory Study of Factors Affecting Consumer International Online Shopping Behavior, Pingjun Jiang and David B. Jones

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Consumer Knowledge and External Pre-Purchase Information Search: A Meta-Analysis of the Evidence, Pingjun Jiang and Bert Rosenbloom

Submissions from 2013

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Determinants Of Participants’ Responses to Marketing Communications on Social Networking Sites, Pingjun Jiang

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An empirical comparison of market efficiency: Electronic marketplaces vs. traditional retail formats, Pingjun Jiang and Siva K. Balasubramanian

Submissions from 2010

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Country-of-manufacture labeling effect on product quality evaluations: A model incorporating consumers’ attention, Pingjun Jiang

Submissions from 2009

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Consumer Adoption of Mobile Internet Services: An Exploratory Study, Pingjun Jiang

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Developing Integrated Marketing Communication (IMC) in online communities: a conceptual perspective from search, experience and credence segmentation, Pingjun Jiang and Swee-Lim Chia

Submissions from 2008

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Add an E-commerce Channel for Catalogers: Outcomes from Consumers' Perspective, Pingjun Jiang

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Adopting mobile internet: a demographic and usage perspective, Pingjun Jiang

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Managing Customer Price Perceptions, Pingjun Jiang

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The perceived fairness and efficiency of used car markets, Pingjun Jiang

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Understanding Customers' Intention to Seek for a Better Deal in Electronic Marketplace: The Role of Tolerance for Sacrifice Gap, Pingjun Jiang

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How third-party certification programs relate to consumer trust in online transactions: An exploratory study, Pingjun Jiang and David B. Jones

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Information Search in Health Care Decision-Making, Robin L. Snipes, Rhea Ingram, and Pingjun Jiang

Submissions from 2006

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Building a customer base in the electronic marketplace: an empirical exploration of the e‐tailing industry, Pingjun Jiang and James Talaga

Submissions from 2005

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Customer intention to return online: price perception, attribute‐level performance, and satisfaction unfolding over time, Pingjun Jiang and Bert Rosenbloom

Submissions from 2004

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The role of brand name in customization decisions: a search vs experience perspective, Pingjun Jiang