Title
Adopting mobile internet: a demographic and usage perspective
Document Type
Article
Publication Date
6-30-2008
Abstract
Based on an online survey of American consumers, the author found that mobile internet adopters tended to be younger, non-Caucasian, lower income, single male with higher career mobility. Surprisingly, contrary to fixed internet adoption, education played no significant role in predicting mobile internet adoption. Heavy mobile phone users were more likely to adopt mobile internet. On the opposite, heavy fixed internet users were less likely to adopt mobile internet. Interestingly, the demographics and usage patterns of consumers who perceived higher importance of having mobile internet capabilities did not match those of who indicated higher likelihood of adopting mobile internet.
Language
English
Recommended Citation
Jiang, Pingjun, "Adopting mobile internet: a demographic and usage perspective" (2008). Department of Marketing Faculty Work. 14.
https://digitalcommons.lasalle.edu/marketing_faculty/14
DOI
https://doi.org/10.1504/IJEB.2008.019106
Comments
This article is the authors' final published version in International Journal of Electronic Business, Volume 6, Issue 3, June 2008, Pages 232-260.
The published version is available at https://doi.org/10.1504/IJEB.2008.019106. Copyright © Inderscience Enterprises Ltd