Title
An empirical comparison of market efficiency: Electronic marketplaces vs. traditional retail formats
Document Type
Article
Publication Date
11-28-2013
Abstract
Researchers have found that price dispersion and market inefficiency exists in electronic marketplaces. Little attention has been bestowed to explore difference in market efficiency between traditional and electronic marketplaces. This study integrates both product and channel preference factors to analyze differences in market efficiency between electronic and traditional shopping environments. Data Envelopment Analysis (DEA) is applied to calculate market efficiency for single-channel and multi-channel shoppers. Results show that market efficiencies vary across consumer segments and products. In summary, this paper enhances understanding of market efficiency by incorporating behavioral segment and product characteristics into the explanatory framework.
Language
English
Recommended Citation
Jiang, Pingjun and Balasubramanian, Siva K., "An empirical comparison of market efficiency: Electronic marketplaces vs. traditional retail formats" (2013). Department of Marketing Faculty Work. 23.
https://digitalcommons.lasalle.edu/marketing_faculty/23
DOI
https://doi.org/10.1016/j.elerap.2013.11.003
Comments
This article is the authors' final published version in Electronic Commerce Research and Applications, Volume 13, Issue 2, April 2014, Pages 98-109.
The published version is available at https://doi.org/10.1016/j.elerap.2013.11.003. Copyright © Elsevier B.V.