Title
An Exploratory Study of Factors Affecting Consumer International Online Shopping Behavior
Document Type
Article
Publication Date
2014
Abstract
Few studies in the literature on electronic commerce provide empirical investigation of consumer behavior in the international online shopping context. This study identifies and discusses factors that influence international online purchases and profile the characteristics of those who purchase and those who do not purchase from online stores overseas in three main categories: the online shopping experiential factors, the international shopping motivational factors, and the international trust attitudinal factors. The international online shoppers tend to highly trust foreign vendors and have high preference of and confidence in online shopping. More importantly, these shoppers are knowledge of shopping sites' hosting countries and strongly believe in those sites' global propensity. The paper makes contributions towards new knowledge and understanding of how international online shoppers differ from non-shoppers.
Language
English
Recommended Citation
Jiang, Pingjun and Jones, David B., "An Exploratory Study of Factors Affecting Consumer International Online Shopping Behavior" (2014). Department of Marketing Faculty Work. 24.
https://digitalcommons.lasalle.edu/marketing_faculty/24
DOI
https://doi.org/10.4018/ijebr.2014040103
Comments
This article is the authors' final published version in International Journal of E-Business Research, Volume 10, Issue 2, 2014, Pages 45-60.
The published version is available at https://doi.org/10.4018/ijebr.2014040103. Copyright © IGI Global