Submissions from 2022
Efficiency and Book-to-Market Ratios of U.S. Pharmaceutical Firms, Shaowen Hua, Pingjun Jiang, and Gary P. Schneider
Submissions from 2021
Exploring cultural influences on mobile marketing acceptance, Meghan E. Pierce and Pingjun Jiang
Submissions from 2019
Incorporating Photovoice in the Marketing Curriculum to Increase Cultural Competence, Meghan E. Pierce and Jaime Longo
Submissions from 2018
Exploring the Price Efficiency within Automotive Markets - An Application of Data Envelopment Analysis, Pingjun Jiang
Understanding the efficiency of keywords in search engine marketing - a comparison study using data envelopment analysis, Pingjun Jiang
Does language homophily affect migrant consumers’ service usage intentions?, Todd Pezzuti, Meghan E. Pierce, and James M. Leonhardt
Submissions from 2016
Cultural influences on expectations and evaluations of service quality in emerging markets, Rodrigo Guesalaga, Meghan E. Pierce, and Daiane Scaraboto
Solving Complex Problems: Enduring Solutions through Social Entrepreneurship, Community Action, and Social Marketing, Anne Hamby, Meghan Pierce, and David Brinberg
Submissions from 2015
Responses to customized products: the consumers’ behavioral intentions, Pingjun Jiang, Siva K. Balasubramanian, and Zarrel V. Lambert
Submissions from 2014
Consumers' value perceptions of e-customization – a model incorporating information framing and product type, Pingjun Jiang, Siva K. Balasubramanian, and Zarrel V. Lambert
An Exploratory Study of Factors Affecting Consumer International Online Shopping Behavior, Pingjun Jiang and David B. Jones
Consumer Knowledge and External Pre-Purchase Information Search: A Meta-Analysis of the Evidence, Pingjun Jiang and Bert Rosenbloom
Submissions from 2013
Determinants Of Participants’ Responses to Marketing Communications on Social Networking Sites, Pingjun Jiang
An empirical comparison of market efficiency: Electronic marketplaces vs. traditional retail formats, Pingjun Jiang and Siva K. Balasubramanian
Submissions from 2010
Country-of-manufacture labeling effect on product quality evaluations: A model incorporating consumers’ attention, Pingjun Jiang
Submissions from 2009
Consumer Adoption of Mobile Internet Services: An Exploratory Study, Pingjun Jiang
Developing Integrated Marketing Communication (IMC) in online communities: a conceptual perspective from search, experience and credence segmentation, Pingjun Jiang and Swee-Lim Chia
Submissions from 2008
Add an E-commerce Channel for Catalogers: Outcomes from Consumers' Perspective, Pingjun Jiang
Adopting mobile internet: a demographic and usage perspective, Pingjun Jiang
Managing Customer Price Perceptions, Pingjun Jiang
The perceived fairness and efficiency of used car markets, Pingjun Jiang
Understanding Customers' Intention to Seek for a Better Deal in Electronic Marketplace: The Role of Tolerance for Sacrifice Gap, Pingjun Jiang
How third-party certification programs relate to consumer trust in online transactions: An exploratory study, Pingjun Jiang and David B. Jones
Information Search in Health Care Decision-Making, Robin L. Snipes, Rhea Ingram, and Pingjun Jiang
Submissions from 2006
Building a customer base in the electronic marketplace: an empirical exploration of the e‐tailing industry, Pingjun Jiang and James Talaga
Submissions from 2005
Customer intention to return online: price perception, attribute‐level performance, and satisfaction unfolding over time, Pingjun Jiang and Bert Rosenbloom
Submissions from 2004
The role of brand name in customization decisions: a search vs experience perspective, Pingjun Jiang