This study examined a person’s affinity to donate to a nonprofit brand based on whether the logo was in black and white or color. It was hypothesized that a person would be more likely to donate to a nonprofit if the logo was in color. The findings largely supported the hypotheses, suggesting that color logos were more effective for nonprofit organizations’ donations.
Sardella, Samantha, "The Influence of Color Logos: Audience Support for Non-Profits" (2015). Undergraduate Research. Paper 5.