Most Popular Papers*
The Challenges of Integrating New Technology into an Organization
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ARC Newsletter Volume 1, Issue 4
Rosemary Barbera PhD, Eithne Bearden, Phenix Frazier Badmus, Nick Gogno, Rhonda Hazell DPM, Heather McGee PhD, and Carolyn Plump JD
Customer Relationship Management (CRM) Playbook for Consumer Packaged Goods (CPG) Companies
Anthony DeMarzio, Melanie Donofrio, and Edward O'Neill
* Based on the average number of full-text downloads per day since the paper was posted.